These films were created both as an in store installation for Puma as well as being a series of worldwide promotional films. The films varied in content and function. The first film in the series was of a man using an industrial guillotine to cut up piles of training shoes. Later, it is revealed he is not totally mad but is doing this in order to make new shoes, which are made by fusing together different product styles from the Puma archive. Anderson reinvents the brand as a postmodernist homage to the product’s history.
This relational approach led to a second film which instructed the onlooker how, by putting together the codes to form words such as ter-rain, spr-int gra-vel can-ter combined with numbers 1-14 (1 being the toe of the shoe 14 the heel), one could build and invent new shoes and new styles. Both informational and instructional it breaks with conventional film narratives. The other two films are based around the theme of an abstract journey - one in particular was projected onto the floor creating an optical illusion of a moving terrain changing floor with a 500-metre drop in the middle.