Coventry’s innovative approach places the city in a unique position. It is at the forefront of technology and fresh thinking and it is these attributes which secure it as a city of the future. The expression is constructed to help communicate the concept of radiating influence, which comes from the big idea ‘Coventry: a beacon for moving on and moving up.’
The developed graphic language system is forward thinking, dynamic, modern, confident and cinematic, this helps highlight Coventry’s significant technology, creativity, design and engineering world renowned expertise. The colourful shards are reflective of a multi-cultural city experience and coincide with the modernism of Coventry. The use of green is representative of Coventry’s countryside and its important and seamless relationship with Warwickshire.