// Works / Design
A man slices a pile of training shoes in an industrial guillotine. Gradually they are fused together by different product styles from the Puma archive.
A window live art performance features continuously changing walls of trainers. Selected colour placement – created to erase national identities - builds several walls of shoes to form different flag designs, until, finally, a large flag fills the entire window – the ‘Puma sports nation’.
A film is projected onto the floor creating an optical illusion of a moving terrain-changing floor with a 500-metre drop in the middle.
In a unique collaboration, Puma gave us creative carte blanche to produce a series of puma artworks such as short films, window displays and promotional giveaways. Our response was a series of four five-minute films exploring abstract journeys as part of a more substantial branded installation.