Our focus was the incredible diversity of things to see and do in Northern Ireland. This couldn’t be carried in a single logo, so we created a visual identity through a system of symbols which champion variety, whilst still providing a clear identity for Northern Ireland tourism.
The big idea was ‘confidently moving on’ with its design’s dynamic form emphasising the feeling of forward movement and a journey. This iconic system allows for sub-brands and identities to be easily created, which in themselves celebrate and illustrate a specific place or activity.
Applications we have designed include television, radio and print advertising, all printed marketing materials, a taxi-driver ambassador scheme and a series of events including the Tall Ships event in Belfast.